AMSOIL Chairman of the Board Al Amatuzio founded his company on the same principles that defined his career as a jet fighter squadron commander - excellence, integrity and strong leadership.  In 1972, he achieved a breakthrough.  AMSOIL 10W-40 Synthetic Motor Oil, the result of years of research and testing, became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements.  It outperformed conventional oils on all counts, delivering increased performance for motorists and signaling a new age in lubrication science.

Founded on the American Ideals of Independence and Entrepreneurship, AMSOIL, Inc. was started by Al Amatuzio in his garage, led by his dream of providing consumers with synthetic lubricants that provided maximum performance and protection for their vehicles.

When AMSOIL was first introduced into the market in 1972 it did not sell well due to the lack of knowledge and familiarity of the benefits of synthetic lubricants to consumers.  Mr. Amatuzio decided to start the AMSOIL Dealer Network in 1973 to offer an independent business opportunity to individuals wanting to present consumers with the benefits of synthetic lubricants.

As more and more entrepreneurial minded individuals registered as AMSOIL Dealers, AMSOIL, Inc. grew by leaps and bounds.  AMSOIL, Inc. is very loyal to its Dealers and AMSOIL customers are loyal to AMSOIL products because the've learned through experience they can rely on them to do what they were designed to do. 

As an independent, an AMSOIL Dealer’s success isn’t hindered by a corporate structure; it’s dependent on how hard they work and how well they serve you the customer.  AMSOIL Dealers and the retail businesses they register and serve provide knowledge and service after the sale, unlike most big box stores that sell automotive related products. 

The  distribution of AMSOIL products through independent Dealers allows AMSOIL to  remain free from the demands of big-box retailers. Developing synthetic lubricants that maximize the protection and performance of your vehicles and equipment requires formulating for higher performance, not lower prices.

These qualities of independence, self-reliance, entrepreneurship and loyalty are very important to the AMSOIL family of Dealers. They are the main characteristics of the American spirit and the driving force behind the company's devotion to their independent Dealers and retail partners.

If you are an individual or married couple looking to supplement your income in the automotive, equipment or powersports industry click here for more information about the Amsoil Independent Dealer opportunity.